Strategy

Our strategy consists of three major elements:

Firstly, we keep developing to maintain leadership in innovative beauty device technologies. The BYAS devices are constantly improved, with the current Face Lifter having already passed its third and the Body Lifter and the Eye Lifter its second innovation loop.

Mission

Our mission is to help people get professional results in Natural Skin Rejuvenation ,Natural Body Forming and Hair Growth by providing cutting edge beauty hi-tech for an affordable price and also build a longterm income successfully by providing them with perfect services & operational processes and a first-class business infrastructure across the whole world.

Vision

Technologies have always improved the way we live: The car enabled us to travel distances, comfortably and within a reasonable period of time. And the mobile phone let us stay in touch with our beloved ones, regardless of time and place. The same technological revolution takes place now in the beauty industry, with modern technologies replacing dangerous cosmetical surgeries or cremes without real results.

Vision Byas

History

WellStar started in as a classic direct marketing company in the food supplement sector.

In 2013, BYAS has been developed to enable everyone to fulfill their two greatest and most important personal desires: First, the desire to be slim and healthy and secondly, the desire to look young and beautiful… and continue to do so well into old age!

Management Team

Christian Wiesner

WellStar Founder & CEO

Keywan Grashoff

Dr. Keywan Grashoff

WellStar Founder

Jan Gentzsch

European Finance & Office Manager

Hamza Khalili

Head of European Operations

Kamila Adamczyk

International Customer Care Lead

Camila Higueras

Senior Data Analyst

Akin Polat

European Sales Manager

Mandy Marschner

Head of Marketing & Graphical Department

Medical Advisory and Product Sales Board

Dr. Müller-Steinmann

Specialist in dermatology
and medical director of the Hair Clinic Kiel

 

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Christian Wiesner

Founder & CEO

Christian looks back to more than 27 years international experience as an active networker and network CEO. He was one of the industry´s most successful leaders in Europe with an overall team size of 2 Mio. cutomers and 120.000 partners. Utilizing his vast specific expertise, Christian founded WellStar in 2004 and has been heading the company since then as CEO and Chief Strategist. As such, he is driven by two main goals: Firstly, to create new markets with products that are extremely innovative and to reach the top in these markets and stay there. And secondly, to create sales strategies and concepts that ensure partners have a sustainable and stable income, using customer-oriented Social Club Shopping. As an innovation leader, Christian is guided by the vision to always reinvent his company and thus help shape the future.

Dr. Keywan Grashoff

Founder & Chief Product Officer

The co-founder and CPO of WellStar has worked for 40 years as a specialist in natural healing and nutritional medicine and was an expert for the BFA. As a Vice President Products, Dr. Keywan Grashoff is a chief developer and main supervisor of all the quality standards of WellStar vitality products, which have been awarded the coveted seal of approval “ISO 9001”.

Jan Gentzsch

European Finance & Office Manager

Jan Gentzsch completed his education as a certified industrial clerk at SIEMENS AG and after has joined the US company CASE LOGIC. Here he worked for over 6 years in the sales and key account for the whole German market. Jan Gentzsch joined Wellstar in 2003, where he worked as Office Manager until 2009 and has been working as European Operations Manager since 2015.

Hamza Khalili

Head of European Operations

Hamza has 9 years’ experience in the customer care operations and BPO, occupied different managerial positions from quality and training to operations and service delivery management for different outstanding international clients, operating in different categories from tourism and travel industry, technical support, Social media and food industry. He is dynamic, details oriented and successfully been able to develop and manage challenging ramp ups moving from 100 FTEs to 700 FTEs for 25 Markets and 55 nationalities approximately. Recently he joined WellStar seeking a new challenge as the Head of Customer Care Operations.

Kamila Adamczyk

International Customer Care Lead

Kamila has a bachelor in Business Administration. She has a unique combination of practical experiences in field and internal sales and understanding for customer needs, gained over almost ten years as key account manager of premium beverages in Germany, the Netherlands, France and Russia. Together with her team, Kamila makes sure optimal feedback is provided for every issue, from product inquiries of customers to commission-related questions of sales partners. Satisfaction with the Customer Service´s work is constantly above 91%.

Camila Higueras

Senior Data Analyst

After earning her Bachelor’s Degree in Economics from one of Spain’s leader universities, Camila gained experience working as a data analyst for multinational companies such as Santander bank and the advisory firm ISS. Since moving to Berlin in 2018, she has worked for start-ups before joining the WellStar team as Data Analyst in June of 2019.

Akin Polat

European Sales Manager

In 2015 Akin completed his education for commercial office communication and started to work in an American company as a Team manager responsible for daily business processes. Akin is a part of WellStar since September 2017. He started as a customer agent supporting our Turkish, German and English-speaking partners all over Europe. After 3 months Akin moved to the Commissions & Logistic department in WellStar. His main task is to communicate orders daily with our warehouses and to ensure that everything runs smoothly so that our partners receive their orders as quickly as possible.

Mandy Marschner

Head of Marketing & Graphical Department

Mandy earned her diploma as a media designer at one of the biggest German private academies. She gained practical experience in publishing sector and one of Berlin's leading real estate project developers, builders and investors. In 2014 Mandy started with WellStar as Graphic Designer. Here she is not only expanding her graphic knowledge, but also her knowledge as head of the graphical department. As Leader of the Graphical Department she is responsible for the Corporate Design of all Media and Products. Together with her department she also supports the sales and marketing.

Jana Maslik

Finance Manager

Jana graduated with a Master of Science in Business Information. She has several years of experience in tax law and finance. Since September 2018, she has been responsible for the Financial Department at WellStar as Head of Accounting.

Malwina Kocot

Financial Department

Malwina Kocot has completed financial management at the University of Economics. At the same time she studied German and financial accounting for the addition of further qualifications. She began her professional career in 2010 and worked as an accountant and interpreter for international Polish and German tax offices. She has assisted companies in the area of financial management, where she has been able to apply her knowledge of price calculation, cost-volume-profit analysis and performance accounting worldwide. Since the beginning of 2017 she works for WellStar in the field of accounting and controlling and supports the company with three languages: Polish, German and English.

Dr. Müller-Steinmann

Medical Director Dermatology Center Kiel & Medical Academy Kiel

Dr. med. Johannes Müller Steinmann has been active as a dermatologist in Kiel for over 20 years. He is Medical Director of the Dermatologist Center Kiel and Medical Director of the Department of Vitacology - Clinic for Dermatology, author of numerous medical guides and trains doctors in techniques of aesthetic dermatology.